Cole Haan IG Quizzes
At Cole Haan, I worked across Above & Beyond, the brand’s editorial hub for stories and interviews tied to key campaigns and initiatives. I also wrote Instagram content (348K followers), helping drive monthly gains of 30% or more in impressions, engagements, and profile actions.
To celebrate the April 2021 launch of Cole Haan’s new performance golf shoes, we built a quiz around some of golf’s strangest old rules. It racked up 20K impressions—the most of any story that month.
This or That is a recurring Instagram Story concept, set up like a quiz to recommend specific products. The March 2021 edition drew 15,000 impressions—one of the highest of the month—and earned kudos from the executive leadership team for execution.