lululemon Black Friday and Cyber Monday

Like many direct-to-consumer brands, lululemon ramps up for a major push at the end of the year—especially across the Black Friday and Cyber Monday weekend. For 2024, more than 700 items were featured in the sale, requiring hundreds of assets across the website, app, and email. I wrote campaign and product copy, brand messaging, logistics for order processing, Membership promotions, and more. A small, tightly knit team handled these markdowns along with additional events like Boxing Day and New Year Scores, making the whole experience both highly productive and a lot of fun.