Cabka: Complete Website Refresh
Through my brand work with European creative agency MUCHO, I was introduced to Cabka, a German pallet manufacturer. As part of a full website redesign, I rewrote or refreshed nearly all site content—from high-level brand narrative to down-and-dirty product descriptions. I also hired and led a two-person writing team, delivering roughly 15,000 words across multiple product categories—on time and on budget.
Cabka’s values around sustainability were a critical part of the project’s messaging, because the company specializes in creating durable plastic pallets using recycled plastic.
Cabka’s products are used in at least eight different industries, each with specific needs and legal requirements. We had to present those needs and how Cabka’s products are uniquely qualified to address them.
Put simply, Cabka makes a ton of pallets and large containers, which entailed wrangling lots of product specs and copy. I’m now a quasi-expert on pallets.